CRUSH
Context: CRUSH is a canned wine brand designed to bring good vibes to every occasion—whether it’s a picnic, a party, or a cozy evening at home.
To me, the word crush evokes that magical feeling of having a special someone on your mind, when everything around you feels like it’s sprinkled with hearts. That sentiment was the foundation for creating the brand identity of CRUSH.
And naturally, a glass of wine had to be a part of the identity, perfectly capturing the brand’s essence.
Credits: Liza Semegen
2025
